Commerce is going mobile! Consumers are regularly accessing online stores through a variety of devices and systems, but which of these users are the most valuable to your business?
The research in our Q2 2016 eCommerce Benchmark Report shows just how much Apple is leading mobile revenue and traffic generation online. We found that an astounding 97% of revenue from mobile devices comes from users on an Apple product!
You can find more data on mobile commerce, device performance, and actionable insights, in our Q2 2016 eCommerce Benchmark Report. Released quarterly, our latest eCommerce Benchmark Report is free for you to download today:
Your most valuable customers are using an Apple product!
Apple’s products consistently outperform the competition every quarter. This relevance coupled with the increasingly popularity of mobile device usage in the buying journey means that shoppers on iPhones, iPads, Apple Watches, are the ones that will see your store the most. Cater your experience to the shoppers who play a key role in driving your mobile revenue.
81% of the visitors to your site are using an Apple Device!
Not only are Apple users bringing in the lion’s share of mobile revenue, they’re driving almost all mobile commerce traffic. Online retailers should be optimizing their stores for Apple users, to make it easy for them to browse, buy, and check out. Mobile isn’t mobile, isn’t mobile. Different operating systems, and different devices, will display your store differently to each respective visitor. Keep this in mind when designing and building your site for mobile responsiveness.
Apple is the eCommerce authority
Retailers and Apple alike are both reaping the benefits of eCommerce. Apple’s fastest growing product, isn’t the iPhone in your hand, but Apple’s own eCommerce entities. Recently Apple Pay expanded beyond in-store retail NFC card readers, and will soon include eCommerce stores on platforms like Shopify.
Advances like this from Apple will make mobile checkout faster and better, helping you to increase your conversion rate.
How is your eCommerce store performing?
Benchmark yourself against our data! Download your free copy of eCommerce Benchmark Report for Q2 of 2016 today:
Learn more about the Benchmark Report from our CEO, Matt Bertulli: