January 2012 – Canadian eCommerce Monthly Trends Report

This is the fifth post in our Canadian eCommerce Statistics Series, and the first post of 2012. Following up from last months data from December 2011, the data below was collected from January 1 –  January 31, 2012. This data is compiled using 5-10 Canadian-Only online retail businesses eCommerce platform and Google Analytics data.  We’re giving a range as we want to keep the sites being used to aggregate this data somewhat confidential. (All data is rounded to two decimal places)

General Numbers

Monthly Sales Growth Over Same Period Last Year: 98.33%

Average Conversion Rate: 2.02%

Converstion Rate Lowest & Highest Range (so you know where above average comes from): 0.62% – 4.29%

Average Order Value: $128.76

Average Time On Site: 5:17

New vs. Returning Visitors: 54.58% (New) vs. 45.43% (Old)

Average Bounce Rate: 26.42%

Traffic Sources

% of Traffic – Search (Organic): 49.19%

% of Traffic – Search (PPC): 14.54%

% of Traffic – Search (Google): 45.91%

% of Traffic  – Search (Bing): 1.97%

% of Traffic – Search (Yahoo): 0.96%

% of Traffic – Direct: 12.01%

% of Traffic – Facebook: 1.35%

% of Traffic – Wishabi / Canada Post: 0.47%

Sales Data

% of Sales – Search (Organic): 44.52%

% of Sales – Search (PPC): 14.54%

% of Sales – Search (Google): 39.44%

% of Sales – Search (Bing): 3.40%

% of Sales – Search (Yahoo): 0.97%

% of Sales – Direct: 10.69%

% of Sales – Facebook: 1.36%

% of Sales – Wishabi / Canada Post: 0.64%

Average # of Transactions: 1621.69

To get more statistics, download our Benchmark Report for Q1 2012.  Click the button below!