February 2012 – Canadian eCommerce Monthly Trends Report

This is the sixth post in our Canadian eCommerce Statistics Series. Following up from last months data from January 2012, the data below was collected from February 1 –  February 29, 2012. This data is compiled using 5-10 Canadian-Only online retail businesses eCommerce platform and Google Analytics data.  We’re giving a range as we want to keep the sites being used to aggregate this data somewhat confidential. (All data is rounded to two decimal places)

General Numbers

Monthly Sales Growth Over Same Period Last Year: 140.84%

Average Conversion Rate: 1.88%

Converstion Rate Lowest & Highest Range (so you know where above average comes from): 0.49%-4.35%

Average Order Value: $136.38

Average Time On Site: 4:59

New vs. Returning Visitors: 54.67% (New) vs. 45.33% (Returning)

Average Bounce Rate: 35.30%

Traffic Sources

Organic Traffic from Top Search Engines

% of Traffic – Search (Organic): 48.09%

% of Sales – Search (Organic): 43.03%

% of Traffic – Search (PPC): 14.43%

% of Traffic – Search (Google): 44.87%

% of Sales – Search (Google): 39.16%

% of Traffic  – Search (Bing): 1.92%

% of Sales – Search (Bing): 2.23%

% of Traffic – Search (Yahoo): 0.94%

% of Sales – Search (Yahoo): 1.37%

Email Marketing

% of Traffic – Email: 13.68%

% of Sales – Email: 15.48%

Direct Traffic

% of Traffic – Direct: 11.68%

% of Sales – Direct: 12.03%

Social Media Traffic

% of Traffic – Facebook: 1.67%

% of Sales – Facebook: 1.08%

Transactions

Average # of Transactions: 1813

PPC Campaign Statistics – Google Adwords & Microsoft Adcenter

Average Order Value: $133.18

Conversion Rate: 1.84%

Click Through Rate: 3.99%

Transactions: 615.5

To get more statistics, download our Benchmark Report for Q1 2012.  Click the button below!