eCommerce and social media are like two peas in a pod. Intrinsically linked and driving one another. eCommerce is without a doubt booming, as is social media network usage, and more importantly engagement from these networks, which has been driving sales for retailers. Most users will more often than not engage online to review or comment on products and experiences. These reviews have a huge impact on on sales for a retailer’s site, so it’s in your favour to provide a positive experience for your customers. Just how much do these reviews impact your return online? The folks over at Bazaarvoice analyzed data from 57 million reviews and more than 35 billion product pageviews and found out some interesting facts about reviews and return on investment. When the volume of reviews on your site increases so does your online stores profile! Several forms of ROI manifest at different levels of review volume, extending beyond conversion increases to drive search traffic and real product improvement suggestions.To learn more about how customer reviews drive ROI check out the following infographic!
One review can increase the conversion rate by 10 percent. Tweet this.
Syndicating content leads to more reviews and increased conversion. Tweet this.
Review volume correlates strongly with number of orders. Tweet this.
Both negative and positive reviews contain product improving insights. Tweet this.