Here at Demac Media we’re big proponents of businesses having a solid content marketing strategy in place to drive growth and brand awareness. Content marketing is the intersection between what brands want to effectively communicate and what customers want to learn and share. This type of marketing strategy is not new though, and many brands are now jumping on the bandwagon, so standing out in the crowd is becoming more difficult. Smart Insights and Hubspot joined forces to survey 700 marketers with the goal of learning how to best approach a content marketing strategy and remain competitive in this sphere. This Wednesday’s featured infographic of the collected data contains key insights you can use to measure yourself against industry standards and drive results online.
74% of business measure content success based on web visits. Tweet this.
67% rate blog posts or articles as a positive form of content marketing. Tweet this.
Companies use a mix of in-house and agencies to promote their content. Tweet this.
Is quality and frequency enough to compete with your content strategy? Tweet this.
32% of companies have a clearly defined content marketing plan. Tweet this.