Site speed can be detrimental to the success of your eCommerce site, we all know that based upon personal experience. Beyond the obvious factors that contributes to site abandonment, there are many other elements on a website that can influence shopper behaviour. If we dig deep the behaviours that most consumers exhibit come down to human psychology. These traits are predictive in a sense. Once you have an understanding behind the how and why humans interact and navigate online, you develop and design your eCommerce store around those principles. Consider the impact of site design, product reviews, checkouts, coupons and deals, shipping, payment and security. Check out this infographic by VoucherCloud to learn about consumer psychology and the eCommerce checkout:
92.6% of people say that visuals are the top factor effecting purchase decision. Tweet this.
85% of consumers read reviews of local businesses before making a purchase. Tweet this.
Hidden charges is the number one reason consumers abandon at checkout. Tweet this.
Men are more likely to abandon their carts while shopping online. Tweet this.
Consumer psychology plays a role in your eCommerce success, learn more. Tweet this.