For online retailers, Holiday 2017 proved to be another strong season for revenue, conversion, and average order values, with these metrics outpacing traffic growth. Demac partner Workarea have engaged their Commerce Intelligence Unit and gathered, sliced and diced data from November 1 through December 25, highlighting the top insights from the 2017 season. Merchants’ efforts […]
Ahh, machine learning. Those who know it, love it. Those who don’t know it….well, they will soon enough. Machine learning is one of the hottest topics in eCommerce right now, and for good reason. Machine learning is an application of Artificial Intelligence (AI) that provides systems the ability to learn and improve from experience without […]
The tide has turned on traditional retail stores. Black Friday was originally known as the day retailers go into the black. This polarizing shopping holiday has become synonymous with doorbusters, cheap TVs, and pitching a tent all in an effort to show a profit for the first time in a given year. But it seems […]
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