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October 2011 – Canadian eCommerce Monthly Trends Report

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eCommerce Benchmark Reports

This is the second post in our Canadian eCommerce Statistics Series. Following up from last months data from September 2011, the data below was collected from October 1 –  October 31, 2011. This data is compiled using 5-10 Canadian-Only online retail businesses eCommerce platform and Google Analytics data.  We’re giving a range as we want to keep the sites being used to aggregate this data somewhat confidential.

General Numbers

Monthly Sales Growth Over Same Period Last Year: 144.81%

Average Conversion Rate: 1.17%

Converstion Rate Lowest & Highest Range (so you know where above average comes from): 0.31% – 2.24%

Average Order Value:$158.20

Average Time On Site: 4:32

New vs. Returning Visitors: New: 55.88% v.s Old: 44.12%

Traffic Sources

% of Traffic – Search (Organic): 56.75%

% of Traffic – Search (PPC): 4.84%

% of Traffic – Direct: 12.85%

% of Traffic – Facebook: 1.85%

% of Traffic – Twitter: 0.07%

% of Traffic – Wishabi / Canada Post: 0.03%

Sales Data

% of Sales – Search (Organic): 50.82%

% of Sales – Search (PPC): 5.01%

% of Sales – Direct: 13.38%

% of Sales – Facebook: 1.77%

% of Sales – Twitter: 2.17%

% of Sales – Wishabi / Canada Post: 0.17%

To get more statistics, download our Benchmark Report for Q1 2012.  Click the button below!

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