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November 2011 – Canadian eCommerce Monthly Trends Report

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eCommerce Benchmark Reports

This is the third post in our Canadian eCommerce Statistics Series. Following up from last months data from October 2011, the data below was collected from November 1 –  November 30, 2011. This data is compiled using 5-10 Canadian-Only online retail businesses eCommerce platform and Google Analytics data.  We’re giving a range as we want to keep the sites being used to aggregate this data somewhat confidential. (All data is rounded to two decimal places)

General Numbers

Monthly Sales Growth Over Same Period Last Year: 98.44%

Average Conversion Rate: 1.25%

Converstion Rate Lowest & Highest Range (so you know where above average comes from): 0.48%-2.19%

Average Order Value: $152.99

Average Time On Site: 4:42

New vs. Returning Visitors: 57.01% (New) – 42.99% (Returning)

Traffic Sources

% of Traffic – Search (Organic): 57.92%

% of Traffic – Search (PPC): 4.03%

% of Traffic – Direct: 12.92%

% of Traffic – Facebook: 1.98%

% of Traffic – Twitter: 0.06%

% of Traffic – Wishabi / Canada Post: 0.58%

Sales Data

% of Sales – Search (Organic): 52.63%

% of Sales – Search (PPC): 3.8%

% of Sales – Direct: 13.48%

% of Sales – Facebook: 1.21%

% of Sales – Twitter: 0.3%

% of Sales – Wishabi / Canada Post: 0.94%

To get more statistics, download our Benchmark Report for Q1 2012.  Click the button below!

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