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March 2012 – Canadian eCommerce Monthly Trends Report

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eCommerce Benchmark Reports

This is the seventh post in our Canadian eCommerce Statistics Series. Following up from last months data from February 2012, the data below was collected from March 1 – March  31, 2012. This data is compiled using 5-10 Canadian-Only online retail businesses eCommerce platform and Google Analytics data.  We’re giving a range as we want to keep the sites being used to aggregate this data somewhat confidential. (All data is rounded to two decimal places)

General Numbers

Monthly Sales Growth Over Same Period Last Year: 91.68%

Average Conversion Rate: 1.65%

Converstion Rate Lowest & Highest Range (so you know where above average comes from): 0.18%-4.33%

Average Order Value: $128.18

Average Time On Site: 5:20

New vs. Returning Visitors: 55.33% (New) vs.  44.67% (Returning)

Average Bounce Rate: 28.05%

Traffic Sources

Organic Traffic from Top Search Engines

Organic Total

% of Traffic: 46.23%

% of Sales: 48.34%

Main Search Engine Traffic


% of Traffic: 42.96%

% of Sales: 44.16%


% of Traffic: 1.95%

% of Sales: 2.63%


% of Traffic: 1.02%

% of Sales: 1.18%

Direct Traffic

% of Traffic: 10.64%

% of Sales: 11.91%

Online Marketing Traffic Data

Email Marketing

% of Traffic – Email: 13.40%

% of Sales – Email: 16.01%

Social Media Traffic – Facebook

% of Traffic: 1.78%

% of Sales: 0.95%

Google Adwords and Microsoft Adcenter (PPC)

% of Traffic: 12.79%

% of Sales: 13.77%

PPC Campaign Statistics – Google Adwords & Microsoft Adcenter

Average Order Value: $131.08

Conversion Rate: 1.64%

Click Through Rate: 5.06%

Average # of Transactions: 517.5

Overall Transactions

Average # of Transactions: 1766.67

To get more statistics, download our Benchmark Report for Q1 2012.  Click the button below!

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