Boathouse went from maintenance mode to driving sales.

  • Infrastructure

  • Digital Marketing

  • Email

  • User Experience

Restructuring the platform infrastructure with a focus on user experience fundamentals allowed Boathouse to build out a more intelligent digital marketing strategy resulting in a 200%+ revenue increase.

From a small store in Ontario to having more than 80 stores across Canada, Boathouse is achieving great success as an omnichannel retailer that offers a wide-selection of lifestyle brands. Here’s how Demac Media helped them by restructuring their infrastructure, improving workflows, fixing user experience, and implementing intelligent digital marketing strategies.

200%+ Revenue Increase

Improved Backend Performance and Automation

Boathouse’s aging, enormous, and inefficient backend was first implemented in 2011 when the clothing retailer first switched to Magento. Since then they have not been able to keep up with the growing demands of their shoppers causing confusion and unsold items. Our Magento Certified Development team was able to quickly identify and fix the cluttered backend architecture which opened up new opportunities for Boathouse to grab revenue such as the clearance section. Through the infrastructure restructure and integration with Retail-1, Boathouse was able to improve pricing and inventory workflows.

1000% Return On Ad Spending

Intelligent Digital Marketing Through Adwords

The Demac Merchant Success team helped Boathouse take on an innovative strategy when it came to their digital marketing to reach untapped revenue, and the results are almost unbelieveable. By capturing Boathouse shoppers in the right moments online using Google Adwords, with the aim of introducing target customers to the brand and increasing brand recall, Demac has been able to drive an astounding 1000% return on ad spending for Boathouse.

The Demac team is always open to try new things, and really pushed the envelope to get our site to be the best in Canada.
Dwaine Chamberlain, eCommerce Specialist @ Boathouse
60%+ Increase In Email Revenue

Email Enablement with Bronto

To help Boathouse connect better with their customers we migrated them to Oracle + Bronto, a leading commerce marketing automation provider and trusted partner of Demac Media. Bronto helped Boathouse tie together their new paid search approach with a sophisticated marketing tool to match. Bronto integrated exceptionally well with the Magento platform and is an incredibly user-friendly tool that helped tailor the online shopping experience for the Boathouse customer. Demac was able to utilize Bronto’s complex tracking features to help Boathouse capitalize on their online store feature. They were able to segment sends which led to a 60% increase in revenue from email.

134% Increase in conversion rate

Enhanced User Experience

Boathouse’s strong following across Canada created a huge demand for their exclusive selection of sports and lifestyle brands like: Volcom, Hurley, Adidas, Billabong, and, Roxy. Reducing friction along the path to purchase was a simple, yet highly effective solution the Demac team implemented. User-experience improvements made it easier for their customers to buy online and maximized the true value of their online store and improved conversion rate by 134% in 12 months.