Improved Backend Performance and Automation
Boathouse’s aging, enormous, and inefficient backend was first implemented in 2011 when the clothing retailer first switched to Magento. Since then they have not been able to keep up with the growing demands of their shoppers causing confusion and unsold items. Our Magento Certified Development team was able to quickly identify and fix the cluttered backend architecture which opened up new opportunities for Boathouse to grab revenue such as the clearance section. Through the infrastructure restructure and integration with Retail-1, Boathouse was able to improve pricing and inventory workflows.
Intelligent Digital Marketing Through Adwords
The Demac Merchant Success team helped Boathouse take on an innovative strategy when it came to their digital marketing to reach untapped revenue, and the results are almost unbelieveable. By capturing Boathouse shoppers in the right moments online using Google Adwords, with the aim of introducing target customers to the brand and increasing brand recall, Demac has been able to drive an astounding 1000% return on ad spending for Boathouse.
The Demac team is always open to try new things, and really pushed the envelope to get our site to be the best in Canada.Dwaine Chamberlain, eCommerce Specialist @ Boathouse
Email Enablement with Bronto
To help Boathouse connect better with their customers we migrated them to Oracle + Bronto, a leading commerce marketing automation provider and trusted partner of Demac Media. Bronto helped Boathouse tie together their new paid search approach with a sophisticated marketing tool to match. Bronto integrated exceptionally well with the Magento platform and is an incredibly user-friendly tool that helped tailor the online shopping experience for the Boathouse customer. Demac was able to utilize Bronto’s complex tracking features to help Boathouse capitalize on their online store feature. They were able to segment sends which led to a 60% increase in revenue from email.
Enhanced User Experience
Boathouse’s strong following across Canada created a huge demand for their exclusive selection of sports and lifestyle brands like: Volcom, Hurley, Adidas, Billabong, and, Roxy. Reducing friction along the path to purchase was a simple, yet highly effective solution the Demac team implemented. User-experience improvements made it easier for their customers to buy online and maximized the true value of their online store and improved conversion rate by 134% in 12 months.