How do You Compete Against Amazon? Inspiration! Read now

amazon, matt bertulli, demac media, ecommerce, retail, digital commerce

How do I compete against Amazon? This is easily one of the top 5 questions I get on an almost weekly basis. It’s also the reason many merchants make the mistake of trying to imitate Amazon in some form. Whether it’s a specific site feature, or their checkout flow, or how they handle product recommendations. […]

The Future of Physical Retail – Multiple Channels in Stores Read now

future of physical retail, demac media, multi channel, matt bertulli

This idea of a single store as having multiple channels sort of hit me like a ton of bricks during a conversation with a 10 store retailer about digital technology being used in their stores more. More specifically we were discussing some of the new in-store technologies available to merchants, in particular the digital-enabled dressing […]

How to Navigate the eCommerce Free Shipping Paradox to Stay Profitable Read now

Free shipping, freeshipping, demac media, amazon shipping, ecommerce shipping, ecommerce free shipping

Free Shipping has dominated a lot of mindshare in eCommerce for a very long time, and for very good reason. Amazon has also historically been the one to drive much of this conversation (for fun, go search for “free shipping minimum” and you’ll see Amazon headlines). If you’re a merchant, free shipping can suck …and […]

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