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Email tips, examples, and advice for your best Black Friday / Cyber Monday EVAR!!

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Design & User Experience, ebooks, eCommerce, Email Marketing, Marketing

Still scrambling to build your Black Friday Cyber Monday and Holiday Season email strategy?

We’ve got you covered!

Every year, the Black Friday Cyber Monday dates seem to creep up on us. Our dashboard has been lighting up with visits and requests for our most popular resources, so we pulled them together in one package to help you from planning through execution of your email programs.

How important is this time of year? Retailers in the US will earn over half a trillion dollars, and some retailers will do more than 30% of their sales for the whole year between Thanksgiving and Boxing Day!

Ready to get started?



 

ecommerce, demac media, email marketing, email marketing holidays, email marketing christmas, black friday, cyber monday, email marketing ebook

Here’s what’s inside our guide:

1. A full list of North American Holidays and Observances, through to the end of January 2017. Of course, you want to be mindful of how to message your customers on each of these dates, and you may even choose to avoid sending email on some dates for the same reason!

November

December

January

2. How to use emojis to get a 10%+ higher open rate, without inadvertently sending Playboy bunnies to your entire CRM + much more to help you send emails that are successfully received and acted on!

3. A menu of email types to send this holiday season, so you don’t run out of ideas. Did you know that 5% of emails give a third of email revenue? Targeted emails are well worth the investment at this time of the year, and we highlight some of the keys to successful targeting.

4. A handy pre-send checklist, before you hit send on your email campaign. After all, the devil is in the details, so you don’t want to spoil great work by missing something small in executing your campaign(s).

5. Finally, TONS of real emails from previous campaigns that worked, with our notes about what you can take away to build your own success.

If you’re still looking for sources of inspiration, here are a bunch of our partners and friends with great resources worth looking at.

Mailchimp Blog
Dotmailer Blog
Campaign Monitor Blog

If we can be of more help, please let us know at hello@demacmedia.com. We typically respond to email on the same day we receive it.

ecommerce, demac media, email marketing, email marketing holidays, email marketing christmas, black friday, cyber monday, email marketing ebook

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