Before we get too excited about the holiday shopping season, lets not forget that “back-to-school” shopping comes first. Stores have started to roll out their strategies to get busy parents and students to buy their products, in-stores and online. In fact the back-to-school holiday season is the second largest retail holiday of the year. U.S. Shoppers have spend about $75 billion in the past on back to school shopping, making this time period a great revenue opportunity for merchants and retailers before the holiday season kicks business into high-gear. With the right campaign strategy in place you can get in-front of consumers take advantage of the convenience of online shopping. Back to school is highly competitive so keep these 5 trends in mind when formulating your eCommerce strategy:
Back-to-school sales are expected to hit $53B this year! Tweet this.
Shoppers being researching for back-to-school online as early as May. Tweet this.
73% of parents used a mobile device when back to school shopping. Tweet this.
42% of US internet users made a back-to-school purchase in August. Tweet this.