If the words “Google Algorithm Update” don’t strike fear into your soul, than the way you earn a living must not be in the digital world at all. To which we ask, what do you do? But that’s beside the point. Every time Google releases another algorithm update your business takes a hit. If you aren’t quick to change your practices and follow suit, and let’s be honest no one is perfect, you run the risk of Google’s penalizing your digital marketing efforts. Avoid the ensuing headache by following these tips collected by the team at Quick Sprout. Google doesn’t purposefully make these updates to hurt your business, in fact it’s to help with improvements online. Some things to remember: keep guest posting to a minimum, focus on relevance, make sure your site is well designed, and build trust.