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Author Archives: Wayne

eCommerce Strategy

3 eCommerce Trends to Watch for this Holiday Season

The Adobe Digital Index has unveiled its predictions for this year’s online shopping season and looks like it’s going to be a winner for merchants. Not only does Adobe Systems predict this year will see the highest-ever online spending during the US holiday season, but Thanksgiving, Black Friday, and Cyber…

Conversion Optimization

4 Methodologies of Conversion Optimization

Regardless of what type of website or eCommerce platform you’re running, conversion rate management should always be top of mind for your business. Your main goal is of course to make more sales and in order to do so, you’ll need to have the right tools in place in order…

Design & User Experience

3 Key Considerations for Responsive Web Design

What does it mean to have a responsive site? Responsive Web Design (RWD) is all about creating an optimal viewing experience on multiple devices. It involves designing a common website to be viewed on devices such as desktop computers, cell phones or tablets. These websites are designed to be easy…

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