Infographic:
The Free Shipping Dilemma Read now

ecommerce

One of the most challenging strategic decisions any eCommerce merchant must face is whether or not they should offer free shipping. Nearly half of online orders now include a shipping benefit of sorts, but is this a cost that your online business can afford? Consider this weeks Infographic and find out if offering Free Shipping, […]

5 Marketing Tips For Your New eCommerce Business Read now

Marketing Tips

Starting a new business is no easy task. It can take a lot of time, effort, and sometimes a lot of money to get your name out there. Fortunately, in today’s era of eCommerce, that doesn’t necessarily have to be the case. Not to say that it doesn’t take as much effort, because I do […]

What is a Payment Gateway? Read now

Payment-Gateway

The evolution of commerce has not only changed the way people shop but how they transact online. In traditional brick & mortar shops, a customer would carry their merchandise to the cash register and the cashier would ask, “how will you be paying?” Traditional payment methods include Cash, Debit or Credit and even Cheque! Nowadays, […]

Infographic:
The Anatomy of a Connected Consumer Read now

ecommerce

Modern shoppers are more connected now than ever before, making daily connections with viewers within their social networks. Shoppers expect closer, more relevant connections with brands as 68% of consumers agree that shopping today is less about the brands or products themselves and more about what they are feeling and needing. Even Millennials want brands […]

This Week in eCommerce:
April 28 – May 2 Read now

ecommerce

Major players in the tech world are revealing their strategies as Groupon, Paypal and Facebook put their strategies in motion. Look out Costco, look out Sam’s Club! Groupon launches its online bulk-shopping site Groupon Basics. PayPal overhauls its brand and refocuses its initiatives on mobile, in an effort to strengthen its position against the growing […]

Infographic:
21 Rules of Content Marketing Read now

ecommerce

As commerce continues to evolve, user experience, design and content become essential to getting searchers, readers and fans to convert. What type of marketing techniques can merchants use to attract, engage and retain customers? Here’s how you can use content to attract targeted buyers and retain them with 21 Rules of Content Marketing. Source: Kayak […]

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This Week in eCommerce:
April 21-25 Read now

ecommerce

Continuing with our Weekly Wrap Up series, we bring you a compilation of articles and news from the world of eCommerce. Huge congratulations to the folks over at Shopify! Canada’s fastest growing eCommerce platform hit 100,000 stores this week! Logistics is a vital component of retail and Amazon’s latest promise of next day delivery makes […]

This Week in eCommerce:
April 14 – 18 Read now

ecommerce

Continuing with our Weekly Wrap Up series, we bring you a compilation of articles and news from the world of eCommerce. The Gap Inc attempts to narrow the distance between traditional brick-and-mortar retail and eCommerce with its inside store pickup strategy, 90% of retail commerce remains in physical stores prompting Etsy to announce it’s plans […]

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