For online retailers, Holiday 2017 proved to be another strong season for revenue, conversion, and average order values, with these metrics outpacing traffic growth. Demac partner Workarea have engaged their Commerce Intelligence Unit and gathered, sliced and diced data from November 1 through December 25, highlighting the top insights from the 2017 season. Merchants’ efforts […]
This is a guest contribution from Linda Bustos, director of merchant strategy with Workarea. A Demac partner, Workarea is a modern SaaS commerce platform purpose-built for medium to large businesses to achieve their full potential online. 50% of online retailers use rotating home page image sliders (aka rotating hero banners, autoforwarding or carousels) — against […]
Although web analytics can tell you a lot about last year, they’re not so great at telling you what will happen this holiday. Current trends, competitors’ promotions, Amazon pricing, Google’s latest algorithm, and even unforeseen weather events can all impact your 2017 holiday season! eCommerce teams certainly need to plan ahead, but must also be […]
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