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Author Archives: Katie Hudson

About Katie Hudson

Marketing Manager

eCommerce Strategy

How to Calculate Customer Lifetime Value (CLV) – ebook

Customer Lifetime Value (CLV), also known as Lifetime Value of a Customer (LTV), is one of the most valuable eCommerce metrics out there, however it is also the least understood and utilized. Why is this? There are many reasons, but most stem from the fact that CLV can be difficult…

eCommerce Strategy

The Power of CRM for B2C in eCommerce and Retail

Although traditionally, CRM has been a popular tool within the B2B space, it’s beginning to make its mark in the B2C world, and specifically will have a significant lasting impact within the eCommerce industry. A major factor that has caused a shift in the CRM and B2C space is the…

eCommerce

This Week in eCommerce:
May 4 – 8

This week we have news about new startups competing with Amazon, Mondelez looking to try out eCommerce, making shipping easier in Asia, and a strategic eCommerce acquisition by Michelin to sell tires online. Two startups in the United states, Enjoy and Jet.com are taking aim to try and best Amazon,…

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