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Author Archives: Justin

About Justin

Certified Magento Developer

eCommerce, eCommerce Strategy, Email Marketing, Magento Commerce, Magento Tutorials, Marketing

Customizing Magento 2 Email Templates: The “Why?” and “How?”

You interact with your customer base a lot through email. You send them newsletters, daily deals, customer service replies, and more! But the transaction email templates sent through your Magento 2 store of by-far the most critically import emails your customers will receive. They both convey specific information to your…

Build A Business, Conversion Optimization, eCommerce, eCommerce Strategy, Magento Commerce, Marketing

A Wonderful World of Promotions – Magento 2 Cart Price Rules and Catalog Price Rules

Magento 2 sports two primary promotional products: Catalog Price Rules and Cart Price Rules. These functions are similar in purpose at a high-level but there are some distinct differences between them that makes one better suited to your marketing needs than another in any given situation. Let’s take a greater…

Build A Business, eCommerce, eCommerce Strategy, How To Grow Your Business, Magento Commerce

Magento 2 eCommerce Platforms: Which One Is Right for You?

The Magento 2 eCommerce Platform comes in two distinct flavours: Magento Open Source (previously “Community Edition”) and Magento Commerce (previously “Enterprise Edition”); the later of which is available in both an On-Premises version or as a platform-as-a-service (also known as “Commerce Cloud”). Magento is an open-source eCommerce platform. Developers can…

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