Want to launch your business online but have no idea where to start? You’ve heard about Shopify’s eCommerce platform, and know it’s perfect for merchants just starting out online. Despite Shopify’s ease of use, you’ll still need help getting pointed in the right direction in the beginning. Within the first 30 days of launching your […]
“Enhanced eCommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an eCommerce site and garner the insights to make smart changes to our website, driving significant improvements in performance!”— Danny Gavin, VP and Director of Marketing at Brian Gavin Diamonds Enhanced eCommerce with Google Analytics Last week Google moved […]
The Changing eCommerce Universe New eCommerce platforms like Shopify have drastically lowered the bar when trying to become a successful eCommerce company. As a result we will see an increasing amount of fragmentation and a reduction in the amount of mass appeal brands. For example, let’s pretend 5 years ago there was a small custom […]
I want to start by saying, if you have a website with a ton of categories and sub-categories stop reading. Sites like Walmart, and Nordstrom, you’re cool. We’ve designed many sites that need the hamburger menu, but the majority of websites don’t. They see the big guys do it and think, well I guess that’s best practice! The biggest […]
The Canadian Anti Spam Legislation is intended to promote efficiency by establishing clear rules for consent in electronic communications. As outlined by Industry Canada, a common misconception is that this law only applies to email which is not the case. It applies to any electronic message that is sent in connection with a “commercial activity”. […]
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