Multi-Channel Retailing and the Role of CRM Read now

multi-channel retailing with CRM

The biggest challenge facing retailers today is not an absence of data, but rather the lack of a single, cohesive platform on which marketers can draw insights and make strategic decisions. As an online retailer you can access both your web customers and web transactions in the Magento admin panel, pull brick and mortar transactions […]

Holiday Promotion Creep: a Self-Defeating Strategy? Read now

Promotion Creep

In project management, there is the well known concept of scope-creep, defined as: “uncontrolled changes or continuous growth in a project’s scope.” This is generally seen as a negative consequence of poorly defining the objective of the initial project, or poorly managing the project delivery. If left unabated, scope creep at a minimum can result […]

Part 1: OroCRM – Tools for Sales Read now

OroCRM Part 1 Tools for Sales

OroCRM has taken on the ambitious task of building both a “traditional” customer relationship management tool (as traditionally found in a B2B sales function), as well as a data repo to drive customer insights, in a single product. Often, companies who attempt a diversified product risk developing a watered down feature-set to accommodate different use-cases, […]

Trouble “down there”? You’re not the Only One Having Problems – Converting Below the Fold Read now

Converting Below the Fold

What causes conversion dysfunction below the fold? Primarily a lack of traffic flow to mission critical infrastructure. Stop suffering in silence! Many retailers in your position have bought into the mantra “the web is meant to scroll”. While this might be true for media and content websites, none of the data from a cross section […]

Oil Prices, Consumer Spending, and Shipping Rates Read now

gas prices, consumer spending, and shipping rates

“Give me a one handed economist! All of my economists say ‘on the one hand…on the other’” Harry S. Truman, 33rd president of the United States of America Unless you’ve been living under a rock for the last six months, you should be familiar with the recent declines in oil prices. The precipitous fall of […]

Black Friday & Cyber Monday 2014
eCommerce Report
Read now

blackfriday-cybermonday

Over the past couple of years, we’ve seen Canadians sort of embrace the concept of Black Friday. Traditionally, at least in my life time, Boxing Day was the big holiday shopping day (the one where we waited outside in the wee hours of the morning for those elusive deals). But anyone that has been out […]

Lessons on the Importance of eCommerce Dashboards from a Retired General Read now

Importance of eCommerce Dashboards

My latest read was “My Share of the Task” by retired US Army General Stanley McChrystal, commander of the International Security Assistance Force (“ISAF”) and head of US military operations in Afghanistan. In his memoirs, General McChrystal provides an unorthodox, but highly engaging perspective of decision-making under duress, transformational leadership, team building. One of the […]

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