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Author Archives: Brendan Soucie

About Brendan Soucie

Search Engine Marketing Manager

Marketing

SEM Budget Planning for the Holidays

The season is upon us – well, sort of. It will be that time of year again sooner than you can say “mega-sale” and we’ve started getting all of our merchants prepared for the Q4 rush. I of course am talking about the holiday shopping season. You may think I’m…

Marketing

Tagging Marketing Campaigns Using URL Builder

The benefit of using different platforms for display retargeting or email is that they are well equipped with there own reporting dashboards. The challenge becomes centralizing this data into one high level dashboard. Google Analytics out of the box has the capability of linking to other Google Products such as…

eCommerce

Upcoming Google Algorithm Update: Mobile-Friendly

At this point, it may be considered old news, but there’s an update coming to the Google mobile algorithm with a tentative launch date of April 21st 2015. This update has been a long time coming, as users have increasingly resorted to their mobile devices to perform Google searches. In…

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