Yes, 1,727% is a giant year over year increase. And yes, we didn’t do much in sales volume last year. However, we’re still talking about going from single digit thousands to doing many tens of thousands in orders over these important shopping days and we want to share our experiences in making this happen. We […]
If you’ve been paying attention to media headlines there is certainly no shortage of bad news coming out of the world of retail. It seems like we can’t go a week without a known retailer announcing they are closing stores or going bankrupt entirely. Like most people in retail, I follow these headlines closely. I […]
Let me start by saying that until Pela Case had this piece “dialled in”, we were a floundering startup that was struggling to find its ideal market. In case you missed it, I have two other posts on building Pela – our in-house product – from the ground-up, check them out below or continue reading […]
Hi! I’m Matt, the co-founder of Pela Case, a business on a mission to reduce plastic on the planet. We started out making iPhone cases since this is a large market with a ton of plastic waste due to the regular upgrade cycle of smartphones. I’m also the co-founder of Demac Media, an eCommerce agency […]
We all get caught up in our own worlds, especially those of us with relatively narrow focus. I’m certainly guilty of this. I’m an eCommerce guy. It’s pretty much all I think about professionally. But the reality of it is that eCommerce is still only a small % of the total retail/commerce industry. While I […]
We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. In-store, online, mobile, pop-up shops, all are front of mind when thinking about creating great customer experiences and improving our customer retention (i.e. – lifetime […]
Nasty Gal was one of the latest but most certainly won’t be the last. More will falter and many will outright fail. This isn’t doom and gloom, this is just what happens when too many companies take on too much funding and chase too much growth too fast, while having largely “unscalable” financial models in […]
Why it is important to me: Affiliate marketing is a very complex world – Robert Glazer does an amazing job breaking down the concepts and making them tactical. Background Story: My forum mate at The Entrepreneurs Organization, Robert, launched his very first book yesterday called Performance Partnerships. In this well written book Robert shares the experiences […]
There were more than a few product announcements at Shopify Unite this year, all of which were exciting in their own way, and a few of which are game changers for the world of commerce. However, what I can’t stop thinking about is the larger role Shopify is playing in the future of commerce, and […]
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