How can the small and mid-sized merchant succeed in an Amazon-first world? Wow, I get this question a lot! With Amazon Prime Day and the retail giant putting almost $3 billion in sales on the board this year, it is definitely a hot topic and one I don’t see going away anytime soon. The answer […]
Hi! I’m Matt, the co-founder of Pela Case, a business on a mission to reduce plastic on the planet. We started out making iPhone cases since this is a large market with a ton of plastic waste due to the regular upgrade cycle of smartphones. I’m also the co-founder of Demac Media, an eCommerce agency […]
We all get caught up in our own worlds, especially those of us with relatively narrow focus. I’m certainly guilty of this. I’m an eCommerce guy. It’s pretty much all I think about professionally. But the reality of it is that eCommerce is still only a small % of the total retail/commerce industry. While I […]
We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. In-store, online, mobile, pop-up shops, all are front of mind when thinking about creating great customer experiences and improving our customer retention (i.e. – lifetime […]
Nasty Gal was one of the latest but most certainly won’t be the last. More will falter and many will outright fail. This isn’t doom and gloom, this is just what happens when too many companies take on too much funding and chase too much growth too fast, while having largely “unscalable” financial models in […]
Why it is important to me: Affiliate marketing is a very complex world – Robert Glazer does an amazing job breaking down the concepts and making them tactical. Background Story: My forum mate at The Entrepreneurs Organization, Robert, launched his very first book yesterday called Performance Partnerships. In this well written book Robert shares the experiences […]
There were more than a few product announcements at Shopify Unite this year, all of which were exciting in their own way, and a few of which are game changers for the world of commerce. However, what I can’t stop thinking about is the larger role Shopify is playing in the future of commerce, and […]
I spend the majority of my time helping merchants evaluate which eCommerce platform is the right fit for their business. It’s what I’m passionate about … I love making sense of big, gnarly webs of interconnected processes and systems. I can tell you how often I get a question similar to this: “A merchant has […]
Dynamic pricing of products in physical product eCommerce businesses isn’t far from being a reality for the average merchant. The airline and hotel industries have been on this train for a while, and all signs point to it working. And we all know that Amazon has been playing this particular game for a long time […]
Since Demac Media has been running on Traction / EOS, reviewing our key metrics on a dashboard at our weekly meetings has become so ingrained in our operations that I take for granted the time and effort invested to build this habit. Each team in our company has their own weekly dashboards that they review […]
This blog post is adapted from a presentation I made at Dx3 Canada 2017. To download the slides from this presentation click here. I made this presentation to provide retailers and brands context to effectively bring consumers back to their sites and get them buying. It all came together one night after having beer with […]
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