The 2 Things Retailers Can Do Today to Easily Leverage Amazon Read now

How can the small and mid-sized merchant succeed in an Amazon-first world? Wow, I get this question a lot! With Amazon Prime Day and the retail giant putting almost $3 billion in sales on the board this year, it is definitely a hot topic and one I don’t see going away anytime soon. The answer […]

An In Depth Case Study in Scaling a 7 to 8 Figure eCommerce Business Read now

Pela Case 1

Hi! I’m Matt, the co-founder of Pela Case, a business on a mission to reduce plastic on the planet. We started out making iPhone cases since this is a large market with a ton of plastic waste due to the regular upgrade cycle of smartphones. I’m also the co-founder of Demac Media, an eCommerce agency […]

A Secret Customer Retention Strategy You Need To Use Now! Read now

a secret customer retention strategy

We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. In-store, online, mobile, pop-up shops, all are front of mind when thinking about creating great customer experiences and improving our customer retention (i.e. – lifetime […]

The Reasons Why Highly Scalable eCommerce is Improbable Read now

why highly scalable ecommerce is improbable, matt bertulli, demac media, e-commerce, web development

Nasty Gal was one of the latest but most certainly won’t be the last. More will falter and many will outright fail. This isn’t doom and gloom, this is just what happens when too many companies take on too much funding and chase too much growth too fast, while having largely “unscalable” financial models in […]

Performance Partnerships: Why You MUST Read Read now

Why it is important to me: Affiliate marketing is a very complex world – Robert Glazer does an amazing job breaking down the concepts and making them tactical. Background Story: My forum mate at The Entrepreneurs Organization, Robert, launched his very first book yesterday called Performance Partnerships. In this well written book Robert shares the experiences […]

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