A Review of Online Reviews

Should online merchants display online reviews on their site? Yes! After Search, Ratings & Reviews are the second most important features of an eCommerce site. 96% of retailers ranked customer ratings and reviews as an effective way to drive conversion. As an online merchant, having a good reputation is important. How you treat your customers, the level of service you provide and overall consumer experience are what people will remember. It is these positive experiences that you want people to share in their product reviews.


Source: PeopleClaim

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  • 83.8% of respondents said they would trust a users review over a critic. Tweet This!
  • 70% of consumers consult reviews and ratings before purchasing. Tweet This!
  • 63% of shoppers are more likely to purchase from a site if it has product ratings and reviews. Tweet This!