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6 Tips for Shipping Success

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Build A Business, eCommerce

Shipping is an integral part of selling online. It is pretty tough to sell if you can’t find a way to ship out that product to your buyer! It’s not always easy, but there are definitely ways to make it easier (maybe even fun).  If you lay some solid groundwork for shipping practices, you can mail packages with ease and confidence. Additionally, you have plenty of opportunities to create a great shopping experience for shoppers when you run a brick and mortar store. Creating that positive experience with your brand for your online customers can be trickier. Especially at the end of a checkout process, the buyer does not immediately receive her new purchase. The gratification isn’t immediate. Adding that personal touch for your package will help generate that excitement when your buyer receives your package.

Research Your Options and Set Yourself Up for Success

Related: Your Guide to Surviving the Shipping Wars

1. Research Packaging options

shipping success
Because you will know your product the best, first researching on packaging options that will best serve your product. Take a look at the products you are selling and determine the following:

It would be helpful to come up with an excel sheet if you have multiple products, as you can look at the data in one glance. Keeping in mind of how much extra room you need to accommodate for, lookup places that carry bulk packaging materials such as to take advantage of bulk rates.

Related: Shipping and Fulfillment 101

2. Research Shipping couriers

shipping success

  • Take a look at your business and product needs to find the best courier for your business. For example, if you are shipping mostly small but heavy products like hand made soap, flat rate boxes would be the most economical option since you can offer a flat rate for your customers and encourage them to purchase more to take advantage of the rate.
  • Most couriers will offer boxes for free for specific services, so be sure to leverage that to save cost.
  • Also take a look at other shipping offerings, such as tracking, signature confirmation, and insurance. Sometimes buyer will inquire about shipping upgrades, so it would be helpful to have an understanding of how much these offerings will cost.
  • 3. Estimate Shipping Rates

    Shipping success

    Related: Implications of a Poor Shipping Experience

    4. Keep Your Shoppers informed

    shipping success

    5. Offer Options

    shipping success

    6. Make it Personal

    Shipping Personalization

    Related: How to Create a Seamless Experience When Shipping to a Customer

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