Work to live or live to work? When you’ve found a career you’re passionate about, the answer to that question seems irrelevant. Owning your own online shop gives you the opportunity to share your passion and experience its impact first hand and that is a gratifying feeling. Just one of the many perks of owning your own site.
#2 Easy Customer Acquisition
Got an idea or have a great product that you know people will just love but unsure if there will be any traction? Customer acquisition could never be easier. Marketing and Public Relations in the traditional sense is important but how you reach and interact with customers has changed. The beauty about owning your own eCommerce business in the 21st century is, entrepreneurs have access to a variety of marketing channels and platforms that connect you to your customers. Best of all they are usually free! It’s easy to showcase your products and share your story on Facebook, Twitter, and Instagram. Here are a more suggestions on how to Creatively Market Your Business.
#3 Universal Storefront
One of the cardinal rules in real estate is location, location, location! The location of your storefront can impact the success of your business. The Internet is the prime location for any start up. eCommerce gives merchants the flexibility to sell on/offline and in any country or city around the world. As your business grows your marketplace becomes global.
Some merchants successfully merge the online experience with a new take on traditional retailing. Pop-up shops are “popping-up” all over the place. In subway stations, in the middle of the park, in prime real estate locations but for limited time periods. All you need is a tablet, card reader, and a few sample products and you’ve got yourself a pop up store. These are great because you can directly reach your customers without all the overhead of owning a retail space and best of all, you can choose a space right in the heart of where your customers are located
#4 Simplified Distribution & Logistics
How will you get your products to your customers? Have you considered drop shipping? What about housing your own inventory? I would be lying if I said setting up an online shop is as easy as 1..2…3.. Often overlooked in the excitement of starting your own business, are the logistics. There are a few tidbits surrounding distribution and logistics that you will need to figure out before setting up your eCommerce shop, and as your business grows you so will your distribution methods. Here’s a glimpse of what you can expect in The Complete eCommerce Cycle.
What’s the first step to launching your very own Startup? Startups often have the challenge of raising enough capital to launch their business but don’t know where to begin. Did you know, you can obtain seed money to fund your business? Crowdfunding platforms like KickStarter, Indiegogo and Techstars, can help get your business off the ground; however, a little due diligence is required. Be sure to study the platforms and select one that suites your business needs.
Is There Opportunity Online?
Customers are shopping online in more ways than one. As technology evolves there is greater need for merchants to discover new ways to connect with their customers. With emerging wearable technologies and sophisticated mobile products, consumers are using technology on a daily basis. This means, shoppers are online and connected more than ever before. This natural progression of technology is shaping the way people shop, influencing how merchants go about attracting new customers.
How do I get Started?
One of the easiest ways to set up your online store is by starting with a SaaS-based eCommerce solution. When you’re an entrepreneur sorting through the complex technologies of robust platforms can be overwhelming especially if you don’t have the budget or an in-house dev team to support it. Additionally, your business probably doesn’t have many complicated business processes in order to justify larger enterprise level pieces of software such as Magento. SaaS platforms are ready to use right “out-of-the-box”. Plus there are a multitude of resources at your fingertips. Some are free and others are reasonably priced. All you have to do is seize it! Feel free to drop us a line and we can help you figure out how you can get started.