Over the past year we’ve been providing you with the insight and resources necessary to prepare your business for the busiest shopping season of the year. The major holidays represent only a handful of days out of the year where you can make most of your yearly revenue. I might sound like a broken record now as I continue to emphasize the importance of the these key days, but don’t let my repetitiveness discount the absolute importance of these sale days. Going back to the 2014 season, we’ve been keeping our eyes on what to expect and how to best prepare your eCommerce store.
What we do is important to us, from the quality of support we provide our merchants to the free resources we put out to the global eCommerce community. You may have missed these resources, or are a new visitor to our blog (welcome!), I thought I would make it a little easier for you to find and digest these resources by compiling them into one simple list. Here’s our 4 holiday Resources You Need for Your eCommerce business.
Post-Black Friday Cyber Monday Report
You should start your planning by first looking back to December 2014. Our Director of Customer Insights, Derrick Khoo, not only made a presentation to merchants as part of our eCommerce Toronto Meetup Group but also put together a free downloadable Post-Black Friday and Cyber Monday Report. This report was created to help merchants help gain an inside look into our clients’ performance, and share some lessons for better planning and performance in 2015. Download our free report by click below:
The Ultimate Product Detail Page Design Guide
Early in the year we released one of our most popular resources yet, The Ultimate Guide to Product Detail Page Design.This free eBook is an in-depth look at how product pages work, the features that go into a page, the importance of page design, and strategies implemented by online merchants. Building trust with customers is the crux of your product page, and can be manipulated through your design strategy. This holiday season you should not only be prepared for the influx of visitors to your site but be ready to convert and make a sale, all of which optimizing your product page can help you with. Your product page is the point on your website where visitors become customers! Our free guide includes 70+ examples for your website plus key takeaways, download the guide by clicking below:
Black Friday and Cyber Monday Emails
In April of this year our Email Marketing Specialist, Ivana Simovic, freaked our subscriber base out by reviewing the best Holiday campaigns from 2014 to help you stock your email marketing toolkit early-on. During the holiday season customers are inundated with hundreds of emails from businesses. What we wanted to help merchants do is stand out in the inbox during this great revenue opportunity. Get your creativity flowing by downloading our free eBook containing 15 of our favourite emails from Black Friday and Cyber Monday in 2014 and a explanation from our expert on why they made the list:
The eCommerce Holiday Sale Kit
This summer we kicked our holiday prep, and hopefully yours, into high gear! As industry experts we know that merchants and retailers more often than not will start preparing their operations for the holidays way too late, leaving the heavy lifting to the last minute when disaster is most likely to strike. Trust us, this not what you want to happen. As part of our push in Q3 of 2014 to help you prepare your eCommerce site we put together a holiday sale kit to help you start planning your promotions in time. This holiday (or anytime) sale kit complete with a downloadable calendar with all the important dates you need, a sale checklist, a manageable work back calendar, AND a pre-sized downloadable banner kit. Get yours for free by clicking the button below and begin your promotional planning:
Sharing is Caring!
We’re busy getting our merchants ready for the holiday season, and we strongly suggest that you be doing the same! The holiday season is highly competitive, and with these resources in hand we hope that you can make the most of the opportunity available to you. Don’t wait until the last minute to begin preparing your eCommerce operation. Make the most of the time you have now to make the most of this profitable time of year. Comment below if you have any questions or concerns about our resources.