Making the most of your eCommerce brand’s Facebook presence lately? With the holiday season around the corner it might be a good idea to promote gift cards. Skeptical? The National Retail Federation found that 81% of Americans purchased gift cards during the holidays and 70% end up spending more than the cards value. Looking to boost your number of follower? Consider a Christmas giveaway, as 35% of Facebook users “Like” a page so they can participate in contests. These are two proven methods you can use to drive your Facebook traffic and increase sales via the popular social network. Find 8 more valuable initiatives in the infographic below.