When it comes to a site’s success, internal processes are often seen as a secondary importance, and therefore, gets moved to the back of the priority bus. You ask most eCommerce Managers if they’d rather spend their limited time on improving their fulfillment process, or focusing on front-end user experience, what do you think most of them would say? No please understand I do not want to undervalue the importance of everything front-end and customer facing. It’s the elements of your business that the customer’s don’t see, but are affected by, that often get overlooked, and can have a serious impact on your business. Let’s go over the biggies:
Last night we had another great discussion for our eCommerce Toronto Meetup with special guest: Lisa Delorme, CEO and Co-Founder of Rent Frock Repeat, who lead the discussion. This month our group dissected the topic of: Understanding Your Customer in the Digital World.
If you’re interested in joining our meetup group please visit: www.meetup.com/eCommerceToronto
Check out below for a full recap of last night’s discussion:
We are pleased to announce our latest Magento Community site launch for Lifford Wine & Spirits and its sister site, Ponte Wine & Spirits.
Every Wednesday we share a new infographic, showcasing a different topic within the world of eCommerce. Infographics are a great way to soak up a ton of interesting data in a visual way, and since we enjoy them so much here at Demac Media, we thought we’d share! This week’s choice asks How Big is eCommerce? Check it out below!
(click on the infographic for a larger resolution)
Call to action buttons need to jump out at the customer. After being clicked there needs to be no doubt in what the next step they need to take is in order to make a purchase. Attack that low attention span by catching the customer’s eye with a big and juicy button. Test sizes, colour, wording and placement to see what is most effective for your eCommerce site.
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Every Wednesday we share a new infographic, showcasing a different topic within the world of eCommerce. Infographics are a great way to soak up a ton of interesting data in a visual way, and since we enjoy them so much here at Demac Media, we thought we’d share! This week’s choice is about the The Multichannel Movement. Check it out below!
(click on the infographic for a larger resolution)
Disclaimer: the code/ideas in this post are for interests sake only, and are likely unsuitable for inclusion in production of a Magento website.
Last month’s blog post about Magento/Zend Framework pagination raised the question; what happens if you use fractions instead of integers when you set the pagination in a Magento collection? This month we’re going to find out.
If you’re running Magento Enterprise Edition (and in my opinion anyone serious about eCommerce on Magento should be), one of the power features you get that isn’t available out of the box on the Community Edition is Solr support. As most of our clients choose to take advantage of this, I have spent a fair amount of time learning and setting up Solr on multiple systems. Depending on how you choose to run your system you may want to control starting and stopping Solr manually or (for the sake of this post) would rather have it run as an automatically restarting script.
Below is a quick script for setting this up, it has been tested in Ubuntu 12.04, but should work elsewhere without issues (thanks to user SuperMagic for the original script found on StackOverflow).
We’re extremely passionate about growing eCommerce in Canada. However, we’ve noticed that Canadian focused eCommerce statistics are not shared as often as they should be. This is why every quarter we put together a report to help shine some light on what’s happening in the Canadian eCommerce landscape today.
Related: Canadian eCommerce Monthly Trends Report
If you’re looking to get real insight from statistics pulled from 5-10 Canadian retailers, look no further! Get your free copy of the Q4 Benchmark Report now!
Copyright 2011 Demac Media Inc.
