The Adobe Digital Index has unveiled its predictions for this year’s online shopping season and looks like it’s going to be a winner for merchants. Not only does Adobe Systems predict this year will see the highest-ever online spending during the US holiday season, but Thanksgiving, Black Friday, and Cyber Monday will break records. (more…)
Every week we put together a Weekly Wrap Up that highlights some of the top stories happening in the eCommerce industry around the world. This week, read about Magento and eBay’s big news, B2B eCommerce is growing with 18% of executives expecting their company to upgrade eCommerce platforms. Then check out comScore’s 4 Trends to anticipate for the holiday shopping season.
‘Tis the season to be jolly! And, if you are an eCommerce business, ’tis the season for a higher volume of sales, and is the season for putting the last 10 months of planning and preparation to the test!
As we get closer and closer to the major holidays of 2013, all sites have to take measures to ensure site stability and health while enjoying a higher visitor volume and (hopefully) conversion rates. Most of the preparations that have taken place over the previous 10 months, but it is also essential to put your site into a code freeze in November and December. (more…)
Mobile devices are getting smaller, thinner and more portable. Just as Apple announces its latest iPad Air and iPad Mini, merchants should begin to consider the benefits of optimizing their eCommerce sites for multiple platforms. This week’s infographic is all about the importance of mobile shopping and how it influences consumer-purchasing behavior. For a closer look at the details, click on the image below to expand.
Did you know that eCommerce campaigns can increase your site’s traffic by 800% in less than 15 minutes? Campaigns can be anything from email, to the use of Google Adwords, promotional periods, special sale days or discount codes. They act as a great online marketing tool to attract new potential customers to your online store whereby you provide them with incentive to checkout.
But are your campaigns effective? Don’t let your campaigns be a bust! We’ve got some handy tips to ensure you’re maximizing your marketing efforts. Check them out below:
Resetting your styles, commonly referred to as Reset CSS is the process of setting the styles of all elements to a baseline value so that you avoid cross-browser differences due to their built-in default style settings. By resetting your styles, you avoid defaulting to the browser’s built-in styles, which differs from browser to browser. (more…)
This week’s wrap up includes articles that centre around how brick-and-mortar retailers are tackling the challenges brought about by eCommerce. Kate Spade and Gap Inc. are embracing the changes in consumer behavior by offering an omnichannel experience through Kate Spade’s eCommerce optimized video and the Gap’s new “Reserve In Store” service. Additionally, retailers can consider findings from the Conversion Rate Optimization Report on the benefits of A/B testing. Lastly, product visibility is vital to any eCommerce business. Get the scoop in our Weekly Wrap Up!
Are you in the midst of building or scaling your eCommerce operations? Are you unsure about how many people you’ll need to properly assemble a successful eCommerce team? Do you know all the moving parts and key responsibilities of an eCommerce ops team? If you’ve been asking yourself these questions, or have just thought about them casually, then this post is for you. (more…)
eCommerce is exploding as merchants continue to discover ways of getting their products and services to their customers. Why is social login and sharing important in eCommerce? 65% or two-thirds of adult Internet users have an account on at least one of the following social networks like Facebook, Twitter, Pinterest, Google+, LinkedIn and Yahoo. 68% of consumers consult their social network sites to research product information and more importantly product reviews. It’s no wonder why 2 out of 5 consumers prefer social logins vs. creating a new or guest account. Find out How Social Login & Sharing Affect eCommerce.