The other night, a friend of mine was talking about a guy she met on Tinder who she had spoken to on the phone once and had a date with that night. “I can’t tell if I’ll like him,” she told me, “but at least I’ll probably get a free dinner.” “Uh, don’t assume that,” […]
Too often, I’m in a meeting reviewing a quarterly marketing plan that is focused on the budget: how much money will be deployed, where it will be spent and when. And almost always I listen to stakeholders hesitate because they want to know whether or not there will be ROI…without actually knowing what ROI means. […]
Dynamic Remarketing is a powerful tool that allows you to engage with, and show relevant tailored ads to, returning site visitors. Instead of showing a non-targeted, non-relevant static ad, it allows you to display the products they previously visited and viewed with the intent of bring them back to convert. These audience-tailored messages allows you […]
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