We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. In-store, online, mobile, pop-up shops, all are front of mind when thinking about creating great customer experiences and improving our customer retention (i.e. – lifetime […]
The Canadian Anti-Spam Law, or CASL, came into effect on Saturday July 1st. Even though you likely don’t need me to tell you what it is, I’m going to tell you anyway. It’s compliance time! Everyone’s favourite time of the year…Maybe not.. Follow along with this post as we run you through using segmentation to […]
Sending a welcome email to new subscribers is not only good etiquette, it can impact your business big time! Welcome emails are a highly valuable, purpose driven tool, that are crucial for you to use. Now’s the best time to review you email marketing practices, with laws and legislation like CASL and CAN-SPAM in place […]
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